About
Built by a seller, for sellers.
I've spent 9 years managing Amazon ads across 800+ ASINs. I've used every major third-party tool out there — Helium 10, Viral Launch, Quartile, Perpetual, and the rest. They're powerful, but they're also complex, expensive, and built for agencies, not for the seller staring at their own listing at midnight wondering which keywords actually matter.
What I learned
After nearly a decade of running PPC and digging through keyword data, one thing became clear: most of the work comes down to a single question — which keywords do the top sellers in my category rank for that I don't? Everything else is noise. The existing tools bury that answer under dashboards, reports, and features most sellers never touch.
Why I built Filch
Filch is the tool I always wanted: enter your ASIN, and it finds the best-selling competing products in your category, compares the keywords they rank for against yours, and hands you the gap — the terms worth going after. Every keyword gets a Steal Score based on volume and rank position, and the whole list exports as a PPC battle plan with match types and starting bids. One input, one clear output, refreshed every week.
Tested on a real catalog
I didn't build this in a vacuum. Filch runs on my own catalog right now, and the battle plans it generates are the same ones I'm using on my own listings. When I have measured results to share, they'll go on this site — measured, never invented.
Where we are now
Filch is in private beta. Pricing is published, checkout opens at launch, and the numbers on this site will always be real.
Contact
Questions, feedback, or beta requests: contact@dofilch.com.